Sales Tip – How to Create More Meaningful Relationships in the Age of Tech

With so much attention focused on AI, automation extensions, and other technologies now making it easier than ever to connect with prospects, I am putting as much – if not more – attention on ensuring my relationships are meaningful instead of surface.

Others are just as concerned.

“Technology is giving us so many new tools and platforms that sometimes we forget that communication always happens between human beings. I expect transparency to be the key to winning the hearts of consumers, who will reward those brands that share their values in an authentic and transparent way.”
— Daniela Pavan, The Ad Store New York

“Technology runs our lives more than ever, but it is relationships that drive business and commerce, so people will find more ways to connect in person to build trust and strengthen connections. Algorithms can only tell you so much about a customer, [but] transactions are driven by relationships. Use automation where you can, but do not ignore the power of the personal touch.”

— Paige Arnof-Fenn, founder and CEO of Mavens & Moguls

Here’s the first of a few ways to create meaningful relationships…

Ask for feedback, reviews and testimonials from your current customers.

Do you do this already?

If so, how are you sharing these reviews and testimonials so that your prospects can feel good about choosing you?

If you are not already sharing these testimonials, why not?  Especially when we consider the results of this study –

“Today, customer reviews influence more than 95 percent of online customers before they decide to purchase. Moreover, more than 90 percent of people step back from buying the things online which do not have any reviews, good or bad. In the coming years, these customer reviews will be the greatest influencer of any business.”

— Andrei Vasilescu, CEO and digital marketing expert at DontPayFull

More importantly — asking for our customers’ input and feedback lets them know we care about them and their experience with us. It acknowledges their importance in our success. Appreciation leads to trust and trust leads to stronger bonds.