So many business owners and sales professionals sell out on their self and cause a misalignment with their business by buying into the stigma that staying in your comfort zone means you are stuck, lazy or non-motivated.
For decades, sales ‘gurus’ have taught the myth that to make progress and be successful in selling you need to feel ‘uneasy’ and stressed.
They also say that when you are stressed you will have increased focus, creativity, drive, and productivity.
Also, it is common to hear from these same trainers that the brain is lazy and wants to keep you safe. Therefore, ignoring your mind and taking risks will show you what you are “really made of!”
They teach you must be pushy, assertive and be ready to deal with NO’s to be victorious like they are.
They draw upon guerrilla warfare terminology to make their point. They say, war does ‘make the man.’
I say they are teaching myths because stress, fear and perceived danger have actually been proven to produce the ‘fight or flight response’!
According to psychologist Carolyn Fisher, PhD., “The fight or flight response, or stress response, is triggered by a release of hormones either prompting us to stay and fight or run away and flee, During the response, all bodily systems are working to keep us alive in what we’ve perceived as a dangerous situation. Living in a prolonged state of high alert and stress (when there isn’t any real reason for it) can be detrimental to your physical and mental health.”
Common negative effects on the body and mind caused by the ‘fight or flight response’ to stress and fear are:
1. Increased heart rate and blood pressure
2. Pale or flushed skin – you could be feeling cold and clammy or hot and sweaty because blood flow is being redirected throughout the body.
3. Feeling ‘on edge’ – your senses are heightened because you are on guard to your surroundings. You feel tense and ‘twitchy’.
4. Memory can be altered or lost
5. Loss of bowel control
Forgive me. I personally don’t think any of these responses to stress and fear sound like they actually lead to greater confidence and productivity.
Simply the fear of failure and the anxiety created by the risk is much greater than the possible rewards they perceive they will receive by doing so.
Further, the stress and anxiety lead to low self-esteem and dissatisfaction with our life, which leads to relationship problems, addictions, more anxiety and depression according to the National Alliance on Mental Illness.
Clearly, stress does NOT equal success! Next week we will continue this exploration and focus on how “Alignment with Our Core Values Produces Success.”
More Sales Tips in my recently-released #1 best-seller, ‘Selling From Your Comfort Zone’ available on Kindle, Audible and wherever books are sold anywhere in the world.
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Wishing you an abundance of sales, satisfaction and success,
Go For Yes Success Strategist
Speaker, Best-Selling Author
CEO, Chi-To-Be!, LLC